BA (Hons) Business (Marketing) with Foundation Year

Business (Marketing)

BA (Hons) & Foundation Year


Study level
Full time
4 years
Faculty of Business

Course Overview

Our foundation programmes combined with an undergraduate degree provide students with the opportunity to really focus on their study skills, before focusing in on business and marketing with a CMI accredited degree. Do you want to develop new academic and research skills and then hit the ground running with an undergraduate programme? Are you hoping to carve a career in business with a creative edge? By studying our BA (Hons) Business (Marketing) degree with Foundation Year you can drive your career in a completely new direction. 

This programme is designed to develop students with strong business skills that can be applied globally to a range of sectors, while also providing more expert knowledge in marketing, strategy planning, and communications. 

By completing a foundation level before embarking on undergraduate level study, you’re taking the time to really enhance and build on core academic skills. You’ll explore literacy and numeracy skills, that you may not have touched on for some time, as well as modules exploring the structure of organisations and how businesses utilise technology.

Find out more about Business at Arden
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Professional accreditation
This course is accredited by the Chartered Management Institute, supporting your career and connecting you with likeminded professionals. 

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Course details and modules

You’ll start with the absolute fundamentals of business and marketing and gradually build on your knowledge to explore more advanced topics such as international and global marketing and advanced business strategies. As you develop your skills and progress towards an undergraduate degree you will also gain a clearer idea of your career path after Arden University and be ready to kick start your new career.


You have 4 years to complete this course, meaning that you can take up to 1 year to complete each level. However, many of our students complete their undergraduate with foundation in business and marketing course within 4-8 years.

  • Research Skills and Using Information
  • Developing Academic Skills
  • Using Numeracy, IT and Data
  • Values, Ethics and Working Collaboratively
  • Structure of Business
  • Technology in Organisations
  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications
  • Managing Across Cultures
  • Business Processes
  • Enterprise and Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning
  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you? 

The way we assess our students provides you with the opportunity to demonstrate your strengths in a variety of ways. That’s why we choose a range of different methods to keep track of your progress. These include:

  • Assignments
  • Essays
  • Discussion based assessments
  • Presentations
  • Case studies
  • Portfolios of work

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. Our Berlin campus is a vibrant community of professionals from all over the globe, studying together in Europe’s number one destination for international students.

Martine Crawford

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
BA (Hons) Business (Marketing)

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully.
Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted. 

Learn more about our Berlin campus

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.


To be able to study this course, we need to see that you have: 

  • Passes at grade C (grade 4) or above in three subjects at GCSE level OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
  • Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements. 
  • We also offer this course as a standard bachelor’s degree without foundation year. To view the course details, please click here

Candidates are required to submit a personal statement (of between 350-550 words) or attend an interview demonstrating an ability to study for the programme. This statement should include:

  • Your motivation for undertaking the programme
  • Why you’ve chosen your particular course
  • Any long-term goals or career aspirations

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We also offer an internal English test for applicants. More information on this can be found here.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

Dilshad Sheikh

We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.

Dilshad Sheikh
Dean of the Faculty of Business 

Career prospects

When you graduate from a BA (Hons) Business (Marketing) with Foundation Year you’ll have a wide range of specialist skills including analytical and critical thinking, problem-solving, and strong interpersonal and communication skills. You’ll also understand the fundamentals of how businesses work, and the vital role marketing plays in any business function. 

Once you graduate, you’ll have an internationally recognised undergraduate degree, which will help you progress your career in your chosen sector. 

What can a business and marketing degree with foundation do for me?

After graduating, you’ll have some key transferable skills such as planning, organisation, researching, communication skills, and numeracy skills. You’ll also graduate with:  

  • An understanding of the key aspects of current practices in marketing and emerging technologies and developments 
  • The essentials skills you need to work in a professional business environment 
  • An awareness of entrepreneurial approaches and the commercial business skills that best encourage growth and support the creation of new business
  • A strong variety of core business management skills. 

What can I do after Arden University?

Marketing is essential to the growth, performance, and profit of every organisation, so successful graduates from this programme will have several opportunities across private, public, and voluntary sectors. Some job roles you might want to explore include: 

  • Product Manager
  • Public Affairs Consultant
  • Entrepreneur 
  • Public Relations Account Executive
  • Public Relations Officer
  • Brand Manager
  • Campaign Manager
  • Communications Executive 
  • Sales and Marketing Manager
  • Marketing Manager 
  • Communications Executive or Assistant
  • Event Producer 

You can also go on to study at postgraduate level. We offer a variety of programmes including a selection of MBAs. You can see the range of available postgraduate programmes here and our MBAs here.  

Industry skills

Chartered Management Institute (CMI)

The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors. 

As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making. 

As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline.

Business Graduates Association (BGA)

Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.