Accelerate your way to a career in business and marketing with a CMI accredited degree. Looking to develop your understanding of business? Keen to gain advanced marketing skills and knowledge? Join us and learn how to demonstrate to employers that you can support real change and increased marketplace success in their organisations.
Our BA (Hons) Business and Marketing degree is designed to bring out your best potential, focusing on skills and knowledge specific to marketing, strategy planning, and communications. On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment.
Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate. All you need to get started is the desire to learn, the confidence to step out of your comfort zone, and the drive to do your best.
Marketing is a core function in any business - not just in attracting customers, but in feeding intelligence to the management team for effective decision making and planning. The modules you’ll take on this degree are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of industries.
It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.
"I was already in the working world and running two businesses. Not to mention I also have a young family, so the freedom online learning offered, and the cost effectiveness of the course, was a big draw for me."
You have 3-9 years to complete this business (marketing) course, meaning that you can take up to 3 years to complete each level; however, most of our students complete the course within 3-6 years.
The way we assess our students gives you regular opportunities to demonstrate your strengths and knowledge in a variety of ways. That’s why we choose a range of different methods to assess and track your progress. These methods include:
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible to study this BA (Hons) Business and Marketing degree, we need to see that you have:
We also offer an internal English test for applicants. More information on this can be found here.
We are happy to consider an application from you if you can show us you have the motivation to study this business (marketing) course.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.
We don’t expect students at undergraduate level to have a clear career path in mind. Instead, we prepare you with a range of transferable skills that will give you the confidence to eventually make the choice about where you fit best. And with a business and marketing degree under your belt, you’ll have a world of opportunity waiting for you.
In short, everything! By covering a wide range of exciting topics, you’ll have your pick of several career paths after graduating. While studying, you will:
Marketing is essential to the growth, performance and profit of every organisation, so successful graduates from this business and marketing course will have a number of opportunities across private, public and voluntary sectors. Some job roles you might want to explore include:
The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors.
As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making.
As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline.
Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.