BA (Hons) Business (Marketing)

Business (Marketing)

BA (Hons)

Summary

Study level
Award
Full time
3 years
Part time
3 years+
Location
Berlin or Online

Course Overview

Accelerate your way to a career in business and marketing with a CMI accredited degree. Looking to develop your understanding of business? Keen to gain advanced marketing skills and knowledge? Join us and learn how to demonstrate to employers that you can support real change and increased marketplace success in their organisations. 

Our BA (Hons) Business and Marketing degree is designed to bring out your best potential, focusing on skills and knowledge specific to marketing, strategy planning, and communications. On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. 

Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate. All you need to get started is the desire to learn, the confidence to step out of your comfort zone, and the drive to do your best.

Studying Business at Arden
Video •

Quick tools

Explore your modules
Explore your modules
Give your Degree an added mark of quality, valued by employers across the UK.
Download brochure
Fast track your career with Arden
Fast track your career with Arden
Check out our guide to improving your CV, learn how to demonstrate your strengths to employers.
Show me how
Professional accreditation
This course is accredited by the Chartered Management Institute, supporting your career and connecting you with likeminded professionals. 

Learn more

Course details and modules

Marketing is a core function in any business - not just in attracting customers, but in feeding intelligence to the management team for effective decision making and planning. The modules you’ll take on this degree are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of industries.

Toby Bradley

It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.

Toby Bradley
BA (Hons) Business & Accountancy
Adrian Williams

"I was already in the working world and running two businesses. Not to mention I also have a young family, so the freedom online learning offered, and the cost effectiveness of the course, was a big draw for me."

Adrian Williams
BA Business (Human Resource Management)

Modules

You have 3-9 years to complete this business (marketing) course, meaning that you can take up to 3 years to complete each level; however, most of our students complete the course within 3-6 years. 

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications
  • Managing Across Cultures
  • Business Processes
  • Enterprise and Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning
  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you?

The way we assess our students gives you regular opportunities to demonstrate your strengths and knowledge in a variety of ways. That’s why we choose a range of different methods to assess and track your progress. These methods include: 

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide. 

Martine Crawford

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
BA (Hons) Business (Marketing)

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully.
 
Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted. 

Learn more about our Berlin campus

Online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.  

Our online students study their degree through ilearn, Arden’s university campus in the cloud.  ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).

ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy. 

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning. 

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility 

To be eligible to study this BA (Hons) Business and Marketing degree, we need to see that you have: 

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent
  • If you don’t currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We also offer an internal English test for applicants. More information on this can be found here.

We are happy to consider an application from you if you can show us you have the motivation to study this business (marketing) course. 

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

 

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

Dilshad Sheikh

We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.

Dilshad Sheikh
Dean of the Faculty of Business 

Career prospects

We don’t expect students at undergraduate level to have a clear career path in mind. Instead, we prepare you with a range of transferable skills that will give you the confidence to eventually make the choice about where you fit best. And with a business and marketing degree under your belt, you’ll have a world of opportunity waiting for you. 

What can a business and marketing course do for me?

In short, everything! By covering a wide range of exciting topics, you’ll have your pick of several career paths after graduating. While studying, you will: 

  • Gain professional level skills in business, supplemented by an understanding of marketing in particular
  • Understand key aspects of current practices in marketing as well as emerging developments
  • Develop essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Learn how to effectively communicate through a variety of media 
  • Gain awareness of entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

What can I do after Arden University?

Marketing is essential to the growth, performance and profit of every organisation, so successful graduates from this business and marketing course will have a number of opportunities across private, public and voluntary sectors. Some job roles you might want to explore include: 

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant
  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer

Industry skills

 

 

 

 

 

 

 

Fast track your career

Chartered Management Institute (CMI)

The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors. 

As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making. 

As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline. 
 

Fast-Track Your Career

At Arden University, we’re dedicated to your readiness for the future workplace, and are committed to helping you gain the skills and qualifications you need as you progress in your professional life. Our Fast-Track Your Career promise has been developed to allow you to pursue your master’s degree with us - with no tuition fees to pay - once you have successfully completed your Arden undergraduate degree course. 

On successful completion of your bachelor’s course, you can simply apply for the Arden master’s degree of your choice and you’ll then be able to progress with your postgraduate education completely free of any additional course tuition fees.

We’ll provide you with advice and guidance about which master’s course meets your career needs and provides a meaningful pathway from undergraduate to postgraduate study.

To see the full terms and conditions, please visit https://arden.ac.uk/terms-and-conditions